The individual is at the heart of our creative process. We
identify innovative individuals and partner with them.
The scientist works best in institutions, which facilitate
open-ended thinking. We access the scientists in their own
habitat without dislocating them.
Majority of the brilliant scientists and intellectual
property is still untapped, as conventional thinkers cannot
understand the opportunity.
The companies of the future are still unknown and available.
All the creators of knowledge and wealth shall enjoy the
fruits of their creation fairly.
The internet has made the individual extremely powerful.
We develop our own unique strategies and implement them.
We create our own intellectual property using brilliant
individuals and the latest technologies.
We have cross-hierarchical multifunctional networks of
experts from within the company and outside institutions to
feed our creative process.
We use the latest technology to access available knowledge
intelligently using multidisciplinary world class minds to
create simple products with unique benefits.
Nature is largely unknown
Nature is simple. The future solutions have to be simple and
efficient based on these principles. Since only1.5% of
Nature is known (1.5% of the DNA is mapped, 98.5% was termed
as Junk DNA which has now got some function) and a large
part of nature is still unknown.
We have a unique system whereby we question and review all
the rules and keep redefining them as we go along.